SFF / Stockholm


A fairstand installation treated more precisely as if visitors have stumble upon the most interesting furniture collection in the warehouse of the coolest design museum, waiting to be unwrapped and installed. Undiscovered and "unfinished" were the two main guiding principles to the stacking game we set ourselves to achieve, all with custom stencils and transportation stickers and symbols. A radical approach to the usual more polished and over styled stand designs for which furniture fairs are known for.

The installation design invoked a sense of wonder, utilitarianism and discovery in which open-up custom-designed and built art transportation wooden crates enticed the Fair's visitors to discover Mattiazzi's "master pieces" created by industry's talents such as Konstantin Grcic, Nitzan Cohen, Ronan & Erwan Bouroullec, and Sam Hecht & Kim Colin (Industrial Facility).