White Cube

White Cube Gallery

We’ve created MuseNet, a deep neural network that can generate 4-minute musical compositions with 10 different instruments, and can combine styles from country to Mozart to the Beatles. MuseNet was not explicitly programmed with our understanding of music, but instead discovered patterns of harmony, rhythm, and style by learning to predict the next token in hundreds of thousands of MIDI files. MuseNet uses the same general-purpose unsupervised technology as GPT-2, a large-scale transformer model trained to predict the next token in a sequence, whether audio or text.

A contemporary art gallery located in London, New York and Hong Kong. A complete visual identity and rebrand of White Cube, from invites and signage through to website and marketing communications. The new graphic identity embraces the migration of a print based to a digital identity.

Identity

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White Cube
White Cube

Spatial

White Cube

White Cube